Ti Odio Milano Ti Amo is the nss phygital project that celebrates the Milanese people's complicated and dual relationship with their city. A city that offers everything and more, but at the same time can be "too much" for those who live there. The Ti Odio Milano Ti Amo merchandise is now available in the nss store, after being presented at the nss edicola with a local action that aims to animate the debate on kiosks and their abandonment and to underline the need for physical cultural places in city centers.