Named "the coolest publisher in the world", IDEA is something more than a simple bookstore or publishing house. It is a collector of coolness, iconic images, products that have quickly become cornerstones of contemporary pop imagery. Exclusively and therefore even more coveted, a selection of IDEA products - including those dedicated to Winona Ryder - are now available in the nss store for the European and international market. A collaboration that also marks the beginning of a new path for the digital nss store, with the aim of curating the best products for its community.